INDIE rock group – from Toronto, Canada – Born Ruffians have released a brand new video for their latest track, Permanent Hesitation.
It features lead vocalist, Luke Lalonde, singing and bopping around a blank room.
The effects of the video are original: multiple camera frames; overlapping of shots creating a bizarre sense of realism; with simplistic visual elements in the background.
The song, about hesitation and the head-f**k of love is reflective in the style of the video, as Lalonde is all over the place.
It is the first music video shot simultaneously with eight video cameras to create a unified image.
Permanent Hesitation is a track taken from Born Ruffian’s recent third album, Birthmarks.
Birthmarks was released earlier in 2013, following their second album Say It which was released in 2010.