REGULAR readers of Pillow Mag will know that we ALWAYS live for the moment – whether it be the latest exhibition, club night, new bar or fashion show.
And Pepsi Max seem to have the Pillow vibe going on with their new campaign.
Teaming up with magician Dynamo (who we’ve seen performing tricks on a one-to-one level and he’s AMAZING) their new tagline is The Magic’s In The Max.
In the brilliant clip, below, Dynamo causes festival-goers jaws to drop to the floor when he knows (not guesses – he KNOWS!) which specific artist they are thinking of from the event’s line-up.
“The great thing about performing at music festivals is that people come here for a good time, they come to be entertained,” Dynamo says on the clip.
And after predicting that a guy was thinking of Wretch 32, the dude in question tells the camera: “He’s a genius.”
But it’s not a one-off fluke, he performs the same trick correctly on a whole load of other music fans!
Remember the Pillow and Pepsi Max mantra, #LIVEFORNOW and keep a close eye on this exciting collaboration on Twitter @pepsimaxuk.